The Barbie-like "fashion dolls" will be available in eight different Superstar models, and might represent your (or my boss, Geno's) last chance to see Eva Marie in a WWE production. You can like fashion and dolls and kicking ass. WWE is with the rest of the pop culture universe at Comic-Con in San Diego this week, and they kicked off their time there with the unveiling of a new girls' product line with Mattel. There's a large market for these types of figures from children and collectors, and it's a smart play for WWE and Mattel to venture into it. In all seriousness, while there may be some who knock this as being out of synch with the "Women's Evolution" movement, it's really not.
WWE and Mattel team up for line of WWE Superstar girls' dolls – AiPT!
"The launch of the first-ever WWE girls' product line is a significant moment in the evolution of not only our female Superstars, but our entire company," said Stephanie McMahon, WWE Chief Brand Officer. "This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl's brands by offering unique doll aesthetics with empowering messages." This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys"R"Us® stores nationwide and Toysrus.com this September. Action figures that have deluxe articulation and bold ring looks that include the Superstar's iconic accessories.This content may collect you by Max Nolan
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